Privacy Policy
Preamble
With this privacy policy we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences such as our social media profiles (hereinafter collectively referred to as the "online offering").
The terms used are not gender-specific.
Last updated: 26 June 2026
Table of contents
Preamble
Controller
Overview of processing operations
Relevant legal bases
Security measures
Transfer of personal data
International data transfers
General information on data storage and erasure
Rights of data subjects
Provision of the online offering and web hosting
Use of cookies
Online shop, cart and checkout
Registration, login and user account
Single sign-on login
Blogs and publication media
Contact and enquiry management
Amendment and updating
Definitions of terms
Controller
Laura-Michelle Zeppenfeld
Tilburger Str. 31
28259 Bremen
Germany
Email address: support@lottibaby.de
Overview of processing operations
The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.
Types of data processed
Inventory data.
Contact data.
Content data.
Usage data.
Meta, communication and procedural data.
Log data.
Order data.
Payment data.
Categories of data subjects
Communication partners.
Users.
Customers and purchasers.
Purposes of processing
Provision of contractual services and fulfilment of contractual obligations.
Communication.
Security measures.
Organisational and administrative procedures.
Feedback.
Login procedures.
Handling of orders, cart, checkout, payment, delivery and customer service.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Relevant legal bases
Relevant legal bases under the GDPR: below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or establishment. Should more specific legal bases be relevant in an individual case, we will inform you of these in this privacy policy.
Consent (Art. 6(1)(1)(a) GDPR) - The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps prior to entering into a contract at the request of the data subject.
Legitimate interests (Art. 6(1)(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Legal obligation (Art. 6(1)(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which we are subject.
National data protection provisions in Germany: in addition to the data protection rules of the GDPR, national data protection provisions apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special rules on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states may apply.
Security measures
In accordance with statutory requirements and taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.
These measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input into, disclosure of, and securing the availability and separation of the data. We have also set up procedures that ensure the exercise of data subject rights, the erasure of data and responses to threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.
Securing online connections with TLS/SSL encryption technology (HTTPS): in order to protect the data of users transmitted via our online services against unauthorised access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data against unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transfers meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signalled by HTTPS being shown in the URL. This serves as an indicator to users that their data is being transmitted securely and in encrypted form.
Transfer of personal data
In the course of our processing of personal data, it may happen that the data is transmitted to, or disclosed to, other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such cases we observe the statutory requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.
International data transfers
Data processing in third countries: where we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or where this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies (which can be recognised from the postal address of the respective provider or where the privacy policy expressly refers to data transfers to third countries), this is always done in accordance with the statutory requirements.
For data transfers to the USA we rely primarily on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission of 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers which comply with the requirements of the EU Commission and set out contractual obligations to protect your data.
This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise in the context of the DPF, the standard contractual clauses take effect as a reliable fallback. In this way we ensure that your data always remains adequately protected, even in the event of political or legal changes.
For the individual service providers we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).
For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, express consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.
General information on data storage and erasure
We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consent is withdrawn or no further legal bases for the processing exist. This concerns cases in which the original purpose of processing ceases to apply or the data is no longer required. Exceptions to this rule apply where statutory obligations or particular interests require longer retention or archiving of the data.
In particular, data that has to be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons, must be archived accordingly.
Our privacy notices contain additional information on the retention and erasure of data that applies specifically to certain processing operations.
Where several statements are made about the retention period or erasure deadlines for a piece of data, the longest period always applies. Data that is no longer retained for the originally intended purpose, but on the basis of statutory requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.
Retention and erasure of data: the following general periods apply to retention and archiving under German law:
10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets and the working instructions and other organisational documents required for their understanding (§ 147(1)(1) in conjunction with (3) AO, § 14b(1) UStG, § 257(1)(1) in conjunction with (4) HGB).
8 years - accounting vouchers such as invoices and expense receipts (§ 147(1)(4) and (4a) in conjunction with (3) sentence 1 AO as well as § 257(1)(4) in conjunction with (4) HGB).
6 years - other business documents: received commercial or business letters, reproductions of commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, cost accounting sheets, calculation documents, price labels, but also payroll accounting documents insofar as they are not already accounting vouchers, and till rolls (§ 147(1)(2), (3), (5) in conjunction with (3) AO, § 257(1)(2) and (3) in conjunction with (4) HGB).
3 years - data required in order to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related enquiries, based on previous business experience and customary industry practice, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Start of the period at the end of the year: if a period does not expressly begin on a specific date and lasts at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the triggering event is the point at which the termination or other ending of the legal relationship takes effect.
Rights of data subjects
Rights of data subjects under the GDPR: as a data subject you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
Right to object: you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: you have the right to withdraw consent given at any time.
Right of access: you have the right to request confirmation as to whether data concerning you is being processed and to obtain information about that data as well as further information and a copy of the data in accordance with the statutory requirements.
Right to rectification: in accordance with the statutory requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: in accordance with the statutory requirements, you have the right to request that data concerning you be erased without undue delay or, alternatively, to request a restriction of the processing of the data in accordance with the statutory requirements.
Right to data portability: you have the right to receive data concerning you which you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory requirements, or to request its transmission to another controller.
Complaint to a supervisory authority: without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR.
Provision of the online offering and web hosting
We process users' data in order to be able to provide them with our online services. For this purpose we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the user's browser or device.
Types of data processed: usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Provision of the online offering on rented storage space: for the provision of our online offering we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"); legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Collection of access data and log files: access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used, on the one hand, for security purposes, e.g. to avoid server overload (in particular in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilisation and stability of the servers; legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Erasure of data: log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further retention is required for evidentiary purposes is exempt from erasure until the respective incident has been finally clarified.
Use of cookies
The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies may also be used for different purposes, for example for the functionality, security and convenience of online offerings as well as to create analyses of visitor flows. We use cookies in accordance with the statutory provisions. Where necessary, we obtain users' consent in advance. If consent is not required, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings as well as ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.
Information on data protection legal bases: whether we process personal data using cookies depends on consent. Where consent is given, it serves as the legal basis. Without consent we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage period: with regard to the storage period, the following types of cookies are distinguished:
Temporary cookies (also: session cookies): temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
Permanent cookies: permanent cookies remain stored even after the device has been closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.
General information on withdrawal and objection (opt-out): users can withdraw the consent they have given at any time and can also object to the processing in accordance with the statutory requirements, including by means of the privacy settings of their browser.
Types of data processed: meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Consent (Art. 6(1)(1)(a) GDPR).
Further information on processing operations, procedures and services:
Technically necessary storage in the browser: for the cart in our shop we store the items selected by users locally in the browser of the respective device. This includes in particular the product or variant ID, item name, price, image, quantity and an optional personalisation entry. This storage takes place via the browser technology localStorage under the key "lb_cart". It is necessary so that the cart is retained during the visit and can be handed over to the checkout. Users can remove this data at any time by emptying the cart or by deleting the website data in their browser; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR), legitimate interests (Art. 6(1)(1)(f) GDPR).
Processing of cookie data on the basis of consent: where we use non-essential cookies or comparable technologies, we obtain consent in advance. Consent can be withdrawn at any time with effect for the future; legal bases: consent (Art. 6(1)(1)(a) GDPR).
Online shop, cart and checkout
We operate an online shop for prints and other Lotti Baby products on our website. For the presentation of the products, the cart, the handover to the checkout, order processing and customer service, we process the data required for the respective operation.
The data processed may include in particular: name, billing and delivery address, email address, ordered products, product variants, quantities, prices, personalisation details, order numbers, payment and shipping status, communication content as well as technical meta and log data. Payment data such as credit card or other payment information is generally processed at checkout directly by the payment service providers integrated there; we only receive the payment and status information required for the order, payment, accounting and customer service.
The local cart on lottibaby.de is stored in the browser and handed over to Shopify when "Checkout" is clicked. In doing so, either a Shopify cart is created via the Shopify Storefront API or a Shopify cart link is called up. Personalisation details may be transmitted to Shopify as a line item property or as an order note.
Shopify: we use Shopify for checkout, order management and related shop functions. The service provider for the European area is Shopify International Limited, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland. Depending on the checkout and payment function, further Shopify entities or payment service providers may be involved. Further information on the processing of personal data by Shopify can be found at https://www.shopify.com/legal/privacy and https://www.shopify.com/legal/dpa.
Types of data processed: inventory data; contact data; order data; payment data; content data; usage data; meta, communication and procedural data; log data.
Data subjects: customers, purchasers, prospective customers and users.
Purposes of processing: provision of the shop; cart function; carrying out pre-contractual measures; handling of orders, payments, shipping, returns and customer service; fulfilment of legal obligations, in particular commercial and tax law retention obligations; security measures.
Retention and erasure: we store order and business documents in accordance with the statutory retention periods. Beyond that, we store personal data only for as long as it is required for the respective purpose or as long as legal obligations or legitimate interests justify further storage.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR); legal obligation (Art. 6(1)(1)(c) GDPR), in particular commercial and tax law obligations; legitimate interests (Art. 6(1)(1)(f) GDPR), in particular secure and user-friendly shop operation, fraud and abuse prevention as well as the assertion and defence of claims.
Registration, login and user account
Users can create a user account. As part of the registration, users are informed of the required mandatory details, which are processed for the purposes of providing the user account on the basis of the fulfilment of contractual obligations. The data processed includes in particular the login information (user name, password and an email address).
In the course of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. This storage takes place on the basis of our legitimate interests as well as those of users in protection against misuse and other unauthorised use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users may be informed by email about matters relevant to their user account, such as technical changes.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfilment of contractual obligations; security measures; organisational and administrative procedures. Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR). Legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Two-factor authentication: two-factor authentication provides an additional level of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose you must carry out a further authentication step in addition to your password (e.g. entering a code sent to a mobile device). We will inform you about the procedure we use; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Erasure of data after termination: if users have terminated their user account, their data relating to the user account is erased, subject to any legal permission, obligation or consent of the users; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
No obligation to retain data: it is the users' responsibility to secure their data before the end of the contract once notice of termination has been given. We are entitled to irretrievably delete all of the user's data stored during the term of the contract; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Single sign-on login
"Single sign-on" or "single sign-on login or authentication" refers to procedures that allow users to log in with the help of a user account held with a provider of single sign-on procedures (e.g. a social network), including with our online offering. The prerequisite for single sign-on authentication is that users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose, or are already logged in with the single sign-on provider and confirm the single sign-on login via a button.
Authentication takes place directly with the respective single sign-on provider. In the course of such authentication we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID, and an ID that cannot be used by us for other purposes (a so-called "user handle"). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases selected during authentication and also on which data users have released in the privacy or other settings of their user account with the single sign-on provider. Depending on the single sign-on provider and the users' choice, this may be different data; as a rule it is the email address and the user name. The password entered with the single sign-on provider as part of the single sign-on procedure is neither visible to us nor stored by us.
Users are asked to note that the information stored with us can be automatically synchronised with their user account at the single sign-on provider, but that this is not always possible or actually happens. If, for example, users' email addresses change, they must change these manually in their user account with us.
We may use single sign-on login, where agreed with users, in the context of or prior to the performance of a contract, process it on the basis of consent where users have been asked for this, and otherwise use it on the basis of our legitimate interests and the interests of users in an effective and secure login system.
Should users decide at some point that they no longer wish to use the link between their user account with the single sign-on provider and the single sign-on procedure, they must cancel this connection within their user account with the single sign-on provider. If users wish to delete their data held by us, they must terminate their registration with us.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfilment of contractual obligations; security measures; login procedures. Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR). Legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Apple single sign-on: authentication services for user logins, provision of single sign-on functions, management of identity information and application integrations; service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR); website: https://www.apple.com/. Privacy policy: https://www.apple.com/legal/privacy/en-ww/.
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only insofar as this is necessary for its presentation and for communication between authors and readers, or for security reasons. In all other respects we refer to the information on the processing of visitors to our publication medium within these privacy notices.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Contact and enquiry management
When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within existing user and business relationships, the details of the enquiring persons are processed insofar as this is necessary to respond to the contact enquiries and any requested measures.
Types of data processed: contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: communication partners.
Purposes of processing: communication; organisational and administrative procedures; feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Further information on processing operations, procedures and services:
Contact form: when you contact us via our contact form, by email or by other means of communication, we process the personal data transmitted to us in order to answer and handle the respective request. This generally includes details such as name, contact information and, where applicable, further information communicated to us and required for appropriate handling. We use this data exclusively for the stated purpose of contact and communication; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR), legitimate interests (Art. 6(1)(1)(f) GDPR).
Amendment and updating
We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.
Where we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the details before making contact.
Definitions of terms
In this section you will find an overview of the terms used in this privacy policy. Where the terms are defined by law, their legal definitions apply. The following explanations are, however, primarily intended to aid understanding.
Inventory data: inventory data comprises essential information required for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear assignment and communication.
Content data: content data comprises information generated in the course of the creation, editing and publication of content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
Contact data: contact data is essential information that enables communication with persons or organisations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
Meta, communication and procedural data: meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Metadata, also known as data about data, comprises information describing the context, origin and structure of other data. It may include details of file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organisations, including workflow documentation, records of transactions and activities, as well as audit logs used to track and review operations.
Usage data: usage data refers to information that records how users interact with digital products, services or platforms. This data covers a broad range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and which paths they take to navigate through an application. Usage data may also include the frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. In addition, usage data plays a decisive role in identifying trends, preferences and possible problem areas within digital offerings.
Personal data: "personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Log data: log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to create performance reports.
Controller: "controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or erasure.
Created with the free privacy policy generator Datenschutz-Generator.de by Dr. Thomas Schwenke
Preamble
With this privacy policy we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences such as our social media profiles (hereinafter collectively referred to as the "online offering").
The terms used are not gender-specific.
Last updated: 26 June 2026
Table of contents
Preamble
Controller
Overview of processing operations
Relevant legal bases
Security measures
Transfer of personal data
International data transfers
General information on data storage and erasure
Rights of data subjects
Provision of the online offering and web hosting
Use of cookies
Online shop, cart and checkout
Registration, login and user account
Single sign-on login
Blogs and publication media
Contact and enquiry management
Amendment and updating
Definitions of terms
Controller
Laura-Michelle Zeppenfeld
Tilburger Str. 31
28259 Bremen
Germany
Email address: support@lottibaby.de
Overview of processing operations
The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.
Types of data processed
Inventory data.
Contact data.
Content data.
Usage data.
Meta, communication and procedural data.
Log data.
Order data.
Payment data.
Categories of data subjects
Communication partners.
Users.
Customers and purchasers.
Purposes of processing
Provision of contractual services and fulfilment of contractual obligations.
Communication.
Security measures.
Organisational and administrative procedures.
Feedback.
Login procedures.
Handling of orders, cart, checkout, payment, delivery and customer service.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Relevant legal bases
Relevant legal bases under the GDPR: below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or establishment. Should more specific legal bases be relevant in an individual case, we will inform you of these in this privacy policy.
Consent (Art. 6(1)(1)(a) GDPR) - The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps prior to entering into a contract at the request of the data subject.
Legitimate interests (Art. 6(1)(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Legal obligation (Art. 6(1)(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which we are subject.
National data protection provisions in Germany: in addition to the data protection rules of the GDPR, national data protection provisions apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special rules on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states may apply.
Security measures
In accordance with statutory requirements and taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.
These measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input into, disclosure of, and securing the availability and separation of the data. We have also set up procedures that ensure the exercise of data subject rights, the erasure of data and responses to threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.
Securing online connections with TLS/SSL encryption technology (HTTPS): in order to protect the data of users transmitted via our online services against unauthorised access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data against unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transfers meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signalled by HTTPS being shown in the URL. This serves as an indicator to users that their data is being transmitted securely and in encrypted form.
Transfer of personal data
In the course of our processing of personal data, it may happen that the data is transmitted to, or disclosed to, other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such cases we observe the statutory requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.
International data transfers
Data processing in third countries: where we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or where this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies (which can be recognised from the postal address of the respective provider or where the privacy policy expressly refers to data transfers to third countries), this is always done in accordance with the statutory requirements.
For data transfers to the USA we rely primarily on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission of 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers which comply with the requirements of the EU Commission and set out contractual obligations to protect your data.
This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise in the context of the DPF, the standard contractual clauses take effect as a reliable fallback. In this way we ensure that your data always remains adequately protected, even in the event of political or legal changes.
For the individual service providers we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).
For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, express consent or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.
General information on data storage and erasure
We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consent is withdrawn or no further legal bases for the processing exist. This concerns cases in which the original purpose of processing ceases to apply or the data is no longer required. Exceptions to this rule apply where statutory obligations or particular interests require longer retention or archiving of the data.
In particular, data that has to be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons, must be archived accordingly.
Our privacy notices contain additional information on the retention and erasure of data that applies specifically to certain processing operations.
Where several statements are made about the retention period or erasure deadlines for a piece of data, the longest period always applies. Data that is no longer retained for the originally intended purpose, but on the basis of statutory requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.
Retention and erasure of data: the following general periods apply to retention and archiving under German law:
10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets and the working instructions and other organisational documents required for their understanding (§ 147(1)(1) in conjunction with (3) AO, § 14b(1) UStG, § 257(1)(1) in conjunction with (4) HGB).
8 years - accounting vouchers such as invoices and expense receipts (§ 147(1)(4) and (4a) in conjunction with (3) sentence 1 AO as well as § 257(1)(4) in conjunction with (4) HGB).
6 years - other business documents: received commercial or business letters, reproductions of commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, cost accounting sheets, calculation documents, price labels, but also payroll accounting documents insofar as they are not already accounting vouchers, and till rolls (§ 147(1)(2), (3), (5) in conjunction with (3) AO, § 257(1)(2) and (3) in conjunction with (4) HGB).
3 years - data required in order to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related enquiries, based on previous business experience and customary industry practice, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Start of the period at the end of the year: if a period does not expressly begin on a specific date and lasts at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the triggering event is the point at which the termination or other ending of the legal relationship takes effect.
Rights of data subjects
Rights of data subjects under the GDPR: as a data subject you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
Right to object: you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: you have the right to withdraw consent given at any time.
Right of access: you have the right to request confirmation as to whether data concerning you is being processed and to obtain information about that data as well as further information and a copy of the data in accordance with the statutory requirements.
Right to rectification: in accordance with the statutory requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: in accordance with the statutory requirements, you have the right to request that data concerning you be erased without undue delay or, alternatively, to request a restriction of the processing of the data in accordance with the statutory requirements.
Right to data portability: you have the right to receive data concerning you which you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory requirements, or to request its transmission to another controller.
Complaint to a supervisory authority: without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR.
Provision of the online offering and web hosting
We process users' data in order to be able to provide them with our online services. For this purpose we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the user's browser or device.
Types of data processed: usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Provision of the online offering on rented storage space: for the provision of our online offering we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"); legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Collection of access data and log files: access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used, on the one hand, for security purposes, e.g. to avoid server overload (in particular in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilisation and stability of the servers; legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Erasure of data: log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further retention is required for evidentiary purposes is exempt from erasure until the respective incident has been finally clarified.
Use of cookies
The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies may also be used for different purposes, for example for the functionality, security and convenience of online offerings as well as to create analyses of visitor flows. We use cookies in accordance with the statutory provisions. Where necessary, we obtain users' consent in advance. If consent is not required, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings as well as ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.
Information on data protection legal bases: whether we process personal data using cookies depends on consent. Where consent is given, it serves as the legal basis. Without consent we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage period: with regard to the storage period, the following types of cookies are distinguished:
Temporary cookies (also: session cookies): temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
Permanent cookies: permanent cookies remain stored even after the device has been closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.
General information on withdrawal and objection (opt-out): users can withdraw the consent they have given at any time and can also object to the processing in accordance with the statutory requirements, including by means of the privacy settings of their browser.
Types of data processed: meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Consent (Art. 6(1)(1)(a) GDPR).
Further information on processing operations, procedures and services:
Technically necessary storage in the browser: for the cart in our shop we store the items selected by users locally in the browser of the respective device. This includes in particular the product or variant ID, item name, price, image, quantity and an optional personalisation entry. This storage takes place via the browser technology localStorage under the key "lb_cart". It is necessary so that the cart is retained during the visit and can be handed over to the checkout. Users can remove this data at any time by emptying the cart or by deleting the website data in their browser; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR), legitimate interests (Art. 6(1)(1)(f) GDPR).
Processing of cookie data on the basis of consent: where we use non-essential cookies or comparable technologies, we obtain consent in advance. Consent can be withdrawn at any time with effect for the future; legal bases: consent (Art. 6(1)(1)(a) GDPR).
Online shop, cart and checkout
We operate an online shop for prints and other Lotti Baby products on our website. For the presentation of the products, the cart, the handover to the checkout, order processing and customer service, we process the data required for the respective operation.
The data processed may include in particular: name, billing and delivery address, email address, ordered products, product variants, quantities, prices, personalisation details, order numbers, payment and shipping status, communication content as well as technical meta and log data. Payment data such as credit card or other payment information is generally processed at checkout directly by the payment service providers integrated there; we only receive the payment and status information required for the order, payment, accounting and customer service.
The local cart on lottibaby.de is stored in the browser and handed over to Shopify when "Checkout" is clicked. In doing so, either a Shopify cart is created via the Shopify Storefront API or a Shopify cart link is called up. Personalisation details may be transmitted to Shopify as a line item property or as an order note.
Shopify: we use Shopify for checkout, order management and related shop functions. The service provider for the European area is Shopify International Limited, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland. Depending on the checkout and payment function, further Shopify entities or payment service providers may be involved. Further information on the processing of personal data by Shopify can be found at https://www.shopify.com/legal/privacy and https://www.shopify.com/legal/dpa.
Types of data processed: inventory data; contact data; order data; payment data; content data; usage data; meta, communication and procedural data; log data.
Data subjects: customers, purchasers, prospective customers and users.
Purposes of processing: provision of the shop; cart function; carrying out pre-contractual measures; handling of orders, payments, shipping, returns and customer service; fulfilment of legal obligations, in particular commercial and tax law retention obligations; security measures.
Retention and erasure: we store order and business documents in accordance with the statutory retention periods. Beyond that, we store personal data only for as long as it is required for the respective purpose or as long as legal obligations or legitimate interests justify further storage.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR); legal obligation (Art. 6(1)(1)(c) GDPR), in particular commercial and tax law obligations; legitimate interests (Art. 6(1)(1)(f) GDPR), in particular secure and user-friendly shop operation, fraud and abuse prevention as well as the assertion and defence of claims.
Registration, login and user account
Users can create a user account. As part of the registration, users are informed of the required mandatory details, which are processed for the purposes of providing the user account on the basis of the fulfilment of contractual obligations. The data processed includes in particular the login information (user name, password and an email address).
In the course of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. This storage takes place on the basis of our legitimate interests as well as those of users in protection against misuse and other unauthorised use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users may be informed by email about matters relevant to their user account, such as technical changes.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfilment of contractual obligations; security measures; organisational and administrative procedures. Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR). Legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Two-factor authentication: two-factor authentication provides an additional level of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose you must carry out a further authentication step in addition to your password (e.g. entering a code sent to a mobile device). We will inform you about the procedure we use; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Erasure of data after termination: if users have terminated their user account, their data relating to the user account is erased, subject to any legal permission, obligation or consent of the users; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
No obligation to retain data: it is the users' responsibility to secure their data before the end of the contract once notice of termination has been given. We are entitled to irretrievably delete all of the user's data stored during the term of the contract; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Single sign-on login
"Single sign-on" or "single sign-on login or authentication" refers to procedures that allow users to log in with the help of a user account held with a provider of single sign-on procedures (e.g. a social network), including with our online offering. The prerequisite for single sign-on authentication is that users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose, or are already logged in with the single sign-on provider and confirm the single sign-on login via a button.
Authentication takes place directly with the respective single sign-on provider. In the course of such authentication we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID, and an ID that cannot be used by us for other purposes (a so-called "user handle"). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases selected during authentication and also on which data users have released in the privacy or other settings of their user account with the single sign-on provider. Depending on the single sign-on provider and the users' choice, this may be different data; as a rule it is the email address and the user name. The password entered with the single sign-on provider as part of the single sign-on procedure is neither visible to us nor stored by us.
Users are asked to note that the information stored with us can be automatically synchronised with their user account at the single sign-on provider, but that this is not always possible or actually happens. If, for example, users' email addresses change, they must change these manually in their user account with us.
We may use single sign-on login, where agreed with users, in the context of or prior to the performance of a contract, process it on the basis of consent where users have been asked for this, and otherwise use it on the basis of our legitimate interests and the interests of users in an effective and secure login system.
Should users decide at some point that they no longer wish to use the link between their user account with the single sign-on provider and the single sign-on procedure, they must cancel this connection within their user account with the single sign-on provider. If users wish to delete their data held by us, they must terminate their registration with us.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: provision of contractual services and fulfilment of contractual obligations; security measures; login procedures. Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
Legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR). Legitimate interests (Art. 6(1)(1)(f) GDPR).
Further information on processing operations, procedures and services:
Apple single sign-on: authentication services for user logins, provision of single sign-on functions, management of identity information and application integrations; service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR); website: https://www.apple.com/. Privacy policy: https://www.apple.com/legal/privacy/en-ww/.
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only insofar as this is necessary for its presentation and for communication between authors and readers, or for security reasons. In all other respects we refer to the information on the processing of visitors to our publication medium within these privacy notices.
Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: users (e.g. website visitors, users of online services).
Purposes of processing: feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR).
Contact and enquiry management
When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within existing user and business relationships, the details of the enquiring persons are processed insofar as this is necessary to respond to the contact enquiries and any requested measures.
Types of data processed: contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details of authorship or the time of creation). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
Data subjects: communication partners.
Purposes of processing: communication; organisational and administrative procedures; feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
Retention and erasure: erasure in accordance with the information in the section "General information on data storage and erasure".
Legal bases: legitimate interests (Art. 6(1)(1)(f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR).
Further information on processing operations, procedures and services:
Contact form: when you contact us via our contact form, by email or by other means of communication, we process the personal data transmitted to us in order to answer and handle the respective request. This generally includes details such as name, contact information and, where applicable, further information communicated to us and required for appropriate handling. We use this data exclusively for the stated purpose of contact and communication; legal bases: performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR), legitimate interests (Art. 6(1)(1)(f) GDPR).
Amendment and updating
We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.
Where we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the details before making contact.
Definitions of terms
In this section you will find an overview of the terms used in this privacy policy. Where the terms are defined by law, their legal definitions apply. The following explanations are, however, primarily intended to aid understanding.
Inventory data: inventory data comprises essential information required for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear assignment and communication.
Content data: content data comprises information generated in the course of the creation, editing and publication of content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
Contact data: contact data is essential information that enables communication with persons or organisations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
Meta, communication and procedural data: meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Metadata, also known as data about data, comprises information describing the context, origin and structure of other data. It may include details of file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organisations, including workflow documentation, records of transactions and activities, as well as audit logs used to track and review operations.
Usage data: usage data refers to information that records how users interact with digital products, services or platforms. This data covers a broad range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and which paths they take to navigate through an application. Usage data may also include the frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. In addition, usage data plays a decisive role in identifying trends, preferences and possible problem areas within digital offerings.
Personal data: "personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Log data: log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to create performance reports.
Controller: "controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or erasure.
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